Archive for August, 2010

01 Aug, 2010

Does Brand and Labelling Impact Purchasing Decisions?

Posted by: admin In: Food News| Food Package

Branding and labelling have the most impact on consumers’ buying decisions, followed by blind tasting, concludes a study that used wine tasting as a model to determine the relative influence of different cues on purchasing intent.
When a consumer is making up their mind whether or not to buy a product they are not guided by [...]

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