Branding and labelling have the most impact on consumers’ buying decisions, followed by blind tasting, concludes a study that used wine tasting as a model to determine the relative influence of different cues on purchasing intent.
When a consumer is making up their mind whether or not to buy a product they are not guided by [...]

The food industry has been under pressure to reduce the amount of advertising to children for many years, and voluntary action is already being taken by companies including Nestle and Dannon, which have signed up to a self regulation scheme to ensure products marketed towards children meet nutritional standards.
This latest study aimed to assess the [...]

Researches from Taiwan National University and USA Arkansas University showed that programs whose aim is decreasing the number of obese children will be more successful, if they try to make children happy.
Researches used data, which had been obtained from the health search of 2366 children between 2 and 12 years old, to examine the fast-food [...]